Having a strong marketing strategy laid out from the beginning is a great way to ensure a successful campaign. Below is a marketing strategy that I created for our Flavor of the Park event.
Raise non-dues revenue, bring awareness to our restaurant members
Ticket sales, let the public know Flavor is returning, create excitement
The annual event had not been held in three years. We needed to let the community know it was coming back because they were not anticipating it, as they had been in previous years.
Chamber and community members
Front page story in the newspaper
Budget: $400 for social, in-kind trades for radio and newspaper
Create anticipation and excitement by teasing out “a big announcement” to be given during a Facebook Live event. During the Live event we have our ambassadors do a ribbon cutting and as the ribbon falls they part ways to reveal the Flavor banner. Everyone cheers and shows excitement for the event coming back.
One designated eblast per week and ad in the weekly email newsletter, with different content each week, the four weeks leading up to the event
One paid (with call to action for ticket sales) and three regular Facebook/Instagram posts per week with different content four weeks leading up to the event
Short spots directing general public to buy tickets two weeks before event
Two large ads, one three weeks before and one week of event inviting public to buy tickets
Highly successful. We sold more than 600 tickets, the same as our best year.